‘A stiff apology is a second insult... The injured party does not want to be compensated because he has been wronged; he wants to be healed because he has been hurt.’ Gilbert K. Chesterton ‘No apologies, nah suckers I’m not sorry You can all sue me, y’all could be the case of me No apologies, y’all feelin’ the force of me No remorse for me, like there was no recourse for me.’ Eminem, “No Apologies” Chesterton and Eminem, finally together; a strange couple indeed, a ... [More]

Rainstar Boutique’s website is now live. A one page scrollable animated site - created using CSS3, HTML5, and jQuery - for a hot and dynamic commercial, corporate and fashion film production company based in Notting Hill. Here is the showreel. Rainstar Boutique Showreel from Rainstar Boutique on Vimeo. London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

‘The Devil wears Prada, but the people wear plimsolls’, reads a sign outside Blackman’s, an old footwear store on Cheshire Street, East London. How can luxury brands meet the plimsolls aficionados? They go social, relax a bit and try to engage, embracing the philosophy of “Less is More”. At the beginning, the company gave the impression that they were not interested in the social arena, while everybody else was there. Then, suddenly, this week they declared guerre nucleaire. And, judging from the start, it... [More]

Do you remember Baywatch? Gorgeous ladies running in slow motion, humble heroes with abs of steel and bulletproof hairdos, yes, that’s the one. It was entertaining, even funny at times, and it featured everybody’s idol, David Hasselhoff. But it was faker that fake. Too much of everything. So we went back to a simpler life, with real problems and real kids (supposedly), and came up with Dawson’s Creek. Still fake, but closer to reality. Every ten years, more or less, we need to go back to the tabula rasa, to start everyth... [More]

In Italy, if you expect too much they say you want ‘a full cask and a drunk wife’. You cannot have it both ways, according to popular wisdom. That is not true in the case of crowdsourcing, though. Recently, everybody has been talking about Yayoi Kusama’s installation at the Queensland Gallery of Modern Art, based on a elementary, genius intuition: build a domestic environment inside the gallery, then let the kids use it as a canvas, putting thousands of stickers everywhere – sofa, table, chairs, piano and walls. T... [More]

Social media is often a tricky matter for brands, especially when it comes to companies producing and/or promoting alcoholic beverages; rules and guidelines are getting way stricter, as we read just recently on Marketing Magazine, September 2011: ’The European Forum for Responsible Drinking has formed a partnership with the Distilled Spirits Council of the US to devise a set of self-regulatory guidelines for advertising on social-media sites. The guidelines include restricting Facebook users aged under 18 from accessing official alcohol b... [More]