The printed magazine and TV ads still work as the immaculate wall of the Prado, the images evoking the allure of a world painted by Cy Twombly, in which kids never scream and your life is like a Boboli garden where you walk in slow motion, hand in hand with Kate Moss. When a brand tries to tell you the same story online, it does not work that well; in fact, it looks rather bad. Search ads and display ads work, but they sound like the coughing exhaust of a Tata Nano, instead of the melody gently sung by a Maserati Merak. Things are about to cha... [More]

A few days ago, on the bus to Goose Green, I overheard this sentence: 'What’s the matter with all them tablets? What’s the point in something that looks like a phone on steroids, but can’t be used as a phone and doesn’t fit in your pocket?' This is more or less the general feeling about tablets, at least on the 37 towards Peckham. But numbers tell a different story: tablet owners are generally male, 18-34 year-olds, with a good income (around $50k per annum). They are increasingly using the devices fo... [More]

Lifestyle is a word that can be found everywhere, nowadays; the sound alone it is believed to make any soup sound tasty. Most of the times, though, it is abused: ‘No, that is not a kettle, it is a crucial piece of the Byzantine mosaic we call “lifestyle”’, and so on and so forth. Since Alfred Adler came up with the word “lifestyle”, back in 1929, things have changed; the term, initially used to describe a set of behaviours we embrace every day, is now much broader and complicated. In simple words, in ... [More]

eBay India’s manager Muralikrishnan B. recently told the BBC: ‘The huge proliferation of retail malls has increased awareness of the latest brands and products…As a result, the Indian e-commerce market is growing rapidly; in fact it's exploding.’ 
He foresees that the nation will become one of the top ten online retail markets in the world, by 2015.         Amazon is considering entering India, as well, and this “Clash of the Titans”, according to Muralikrishnan, w... [More]

The Sopher + Co website is now up and running. Sopher + Co is one of the most entrepreneurial and progressive firms of accountants, business advisors and tax consultants in London. Requiring a newly developed web design, Appnova built together an online presence that would reflect the stability and security Sopher + Co has shown to their respective clients over the previous years. Take a look at Sopher + Co